Behind the Scenes: Azulina Photo Shoot

Being in the dinnerware business can be really fun. Some of the perks include endless coffee cups and visits to this pretty place. And one of my favorite things that we get to do are photo shoots. It gives me an outlet to really play around with our ceramics--to mix and match--to set tables--to see our pottery in a new way.

Just a few weeks ago I flew to Houston to work with a ridonk fashion photographer, Jay Marroquin. He was the genius behind our last campaign, which we shot at a farmhouse outside of Medellín, Colombia last year. 

Here is what Jay had to say about what it's like to shoot for Azulina.

Sometimes I've been asked what it’s like to shoot something other than fashion or runway. This especially comes into play when talking about products, food or basic commercial photography. To be honest, the same photography fundamentals which are required when shooting the cover of a fashion magazine, are required here. For me personally, composition and lighting are some of the most important things when it comes down to a great photograph.  

When shooting the Azulina SS 2014, I was inspired and excited the same way I would be about shooting a top designer from New York or Paris. Why? Because you’re looking at incredibly beautiful works of art and can see the painstaking detail that goes into creating each hand painted piece. A direct comparison can be made from a hand-painted ceramic, to a beautiful couture gown. The other thing I enjoy is the freedom to create a set that’s both artistic, yet meets the goal of showing the product. This process of moving things and playing with the composition of the photo is very satisfying.

Here are some shots from the campaign.

Azulina_SS2014_CR-0030 WEB.jpg

Have a wonderful summer day!

Con Mucho Amor,


Founder, Azulina Ceramics